Wednesday, August 23, 2006

Click Clack

There's something about this that's really nice. It's so clean. And hypnotic. Tell me, which ad works more on you? Which car would you prefer to buy?


Blogger Lx said...

definitely this one.
this is fabulous--even the length didn't bother me (2 minute ad????)

10:23 AM  
Blogger tui said...

It's brave of them to make it so long, with just a short product shot at the end... and that's what's nice. It's calm.

10:32 AM  
Blogger Lx said...

yea but the "product" is so well-known, really, that no longer shot was needed. I like it.

10:55 AM  
Blogger The Very Reverend Ace Clemmons, Jr. said...

love it.

1:12 PM  
Anonymous vida said...

the idea for this ad definitely comes from the works of the artist duo fischli and weiss from switzerland. check out the videos on youtube and and find out which part was blatantly copied! I still love the ad.

4:13 PM  
Blogger tui said...

True, this does look similar to Fischli and Weiss. But this basic idea has been around forever. I remember making things like this when I was kid. I had a doorbell system linked to my room from a trip wire halfway down the hall, activated by pulleys, so I'd get warning if a parent was approaching...

4:23 PM  
Anonymous Anonymous said...

I like the hate one the most, it was so cute and it changed your opinion on how they do diesel, changing the connotation everyone has of it. Also to have nature fighting the bad diesels is an excellent way to inform anyone who does not already know the thinking that goes along with them (bad for the environment), and also that their product does not distrupt nature. It is very smart.

4:44 PM  
Blogger Lx said...

fischli and weiss?
you feckin' black turtle-neck wearing hipster artsy-fartsy bastards!

p.s. this idea has been around for decades. check out the old Tex Avery cartoons ('late 40s, early 50s); they made some ingenious shite.

6:53 AM  

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