It's been described as "French Maid meets Alice in Wonderland."
The Lolita fad is big, really big. From Tokyo, where it first began, to smatterings of bonnets in Helinski. You can see the European 14 year olds in the second & third photos down. I love it. These girls are so young but so tough. They take fashion seriously, rebels in frills. Extreme sweetness to confuse parents and tie rules in knots. The Lolita look even has sub groups, the Gothic Lolita, Country Lolita, Sweet Lolita... and more I'm sure. I don't know the subtleties, but there are rules to follow, outlined in The Gothic and Lolita Bible.
It's inspired by Victorian clothing and mixed with Japan's unique cutesy aesthetic. Sweet Lolita is all pastels and ribbons, innocent and girlish. Gothic Lolita is completely black and white, sometimes a smidge of red. It's not Goth as in angst teens with acne and Marilyn Manson posters. Gothic to the Japanese means elegant. Lolita means childlike.
I'm curious who they date. What is the male Lolita like? If there even is one.